Rebel Row is a small, women-run business that began in the height of the pandemic. It strives to promote safety, independence, and self-advocacy. Rebel Row first began by creating self-defense keychains. These keychains were created to promote safety, while remaining stylish, and were first donated to individuals on the frontlines of the BLM protests during the summer of 2020. Rebel Row has expanded into custom resin tumbler products and more. Rebel Row strives to promote social justice and has a goal of fostering relationships with the communities they pop-up in and their customers.